Have you spent thousands of dollars on developers and designers just so that your website will start underperforming after a year?
An old website becomes stale and redundant and even makes your business look old and unreliable.
Making a completely new website might seem like the best choice of you in these times. But it is not. Changing the design of your website will only result in unsatisfied customers who have grown accustomed to your old website and if your new designer is not good enough you might end up losing all your Google rankings and you will have to start all over again.
So, before spending yet other thousands of dollars on developing a new website, you might want to try and bring back the life to your old website.
What you have to do is find out why your website is underperforming. We have compiled a list of the most common reasons for you.
You do not take advantage of social media
The social media network is the new kind of mouth-to-mouth advertising. So if you want to spread around the word for your website the best place to do it is on the social media.
Your site does not function properly on mobile devices
Nowadays people do not use only computers to browse the internet. In fact they use mobile phones, or tables or other devices more and more as these can be used on the go. To make sure that your website will be a huge success makes sure that it works properly on any kind of devices, especially paying attention on the navigation and the readability of your content.
Your website is not user friendly
If the first thing that people thing when they visit your website is how bad it looks than you have e problem. People are attracted by visual beauty, so make sure that you have a good web design and fun content so you do not lose clients to the competition.
You don’t have a SEO framework
Defining keywords on your website is really important if you want your website to show first on the search engine when someone searches those keywords. Make sure that you write fun, conversational and interactive content.
You don’t get along with your designer
It is very important that you get along with your designer if you want your site to look the way you want it. If you feel that you do not click with your designer and that he/she just doesn’t understand your needs and doesn’t have the necessary skills than it is okay to move on and find another designer that will you will get along with better.
You leave out your website
Search engines first display the websites that have newer content. So it is important that you add new content to your website regularly so it won’t look left out and old. If you do not add new information customer might think that your website has expired and will look for a newer and better one.
You don’t have to option to be paid online
In today’s world if you want to have more sales it is better if you have the option of paying online on your website. People do not have the time to go the bank, or to your location to pay you so that is why if you do not have the option to be pain online you will most definitely lose a lot of customers.
Your website doesn’t create leads or phone calls
The main and most important purpose of having a website is to promote your business, drive sales and generate leads. If this is not the case with your website then something is wrong. You want your site to be designed with someone who understands good SEO optimization and has good advertising and marketing skills. Do not make your website look like a book; people do not want to spend hours reading a website. It has to be well optimized to display in short the most important information which will make them want to call you. This can be done by signing them for mailing list, entering them into contest or dozen other things.
Your website doesn’t not show your traffic and visitors number
If you cannot see how many visitors have visited your website than what is the point of even having one? The point of a website is to promote your business and in order to know if your website is doing a good job you need to know how many visitors you get. If you do not know how many visitors you get then all those ads on the radio and the newspaper may be a total waste of time and money.
You hired an unprofessional to design your website
In today’s world of internet, computers and social media your website is your most powerful marketing tool. So you need to have a website that is designed correctly by someone who knows design and who has strong advertising and marketing skills. If you choose somebody that does not have the required skills your website might only become a thing of mockery.
So once you find out what are the reasons for your website’s underperformance, you can try fixing them before deciding to make a totally new website. There are a lot of advantages of upgrading your website rather than making a completely new one such as:
- Creating new features that will make your customers love your website even more.
- Making your website able to support all the newest browsers and devices will make it more user friendly and your customers will end up loving it even more
- Enable your website for smartphone because smartphone have taken over computer as the primary web surfing platform. And they are the easiest mouth-to-mouth advertising platform since people have mobile phones with them all the time and they might show your website to their friend and colleagues.
- Making your website SEO optimized means that it will appears among the first websites in search engines when people type down the keywords that you have chosen for your website.
- Making your website appear in social media will increase the number of visitors and potential customers as people tend to spend a lot of time on social website such as Facebook, Twitter or Google+.