2015 is the year for you to make the change that you want to see happening. Perhaps right now you have made your own New Year’s resolution: make sure that your e-commerce website can be the best it can be.
Well, does your E-commerce website have everything it needs in preparation for the New Year? Does the design and layout, and what you offer in your E-commerce website guarantee new sales in the New Year? Check out below some of the features that we believe every E-commerce website should have prior to the new sales you will inevitably receive in the New Year.
Feature #1: Make sure your website looks like it will sell
This may sound boring, commonplace and more obvious to you than it should be, but the design of your website is likely to be the first thing potential clients and customers will see once they happen upon your website. Take care to make sure that you take the design of your website seriously; if you don’t take the design of your website seriously, chances are that your potential buyers and customers won’t take it seriously too. Make especially good use of good graphics, to have appropriate images and graphic banners decorating each page. Also display sales promotions and offers for users to click on them. Make sure everything on specific pages have a reason to be there, and place them where appropriately needed on the page. A big ‘Buy’ button in the middle of the page with your product below it will have a slim chance of getting sold.
Feature #2: Establish credibility
In our modern age and society where shopping is done more online, it is important that your website establishes credibility for yourself and your products. Your potential buyers, like other buyers, will no doubt be wary of the credibility of the shopping sites that they visit. It’s really only natural to expect that your buyers need and want to know everything about your products, the payment services and everything else that is essential when checking the credibility of a shopping site. To establish your credibility, make sure that you address at least most of the concerns of your potential buyers. Create appropriate links to appropriate pages to facilitate your buyer’s ability to find out more about your product or about the service they are about to buy from.
Feature #3: Product reviews
If your products have next to none or no reviews at all, now is the time to make sure they have some! Like Feature #2, this also establishes further credibility for both yourself and your website. Build your reputation as a seller with product reviews. Potential buyers will always look at product reviews to check for trustworthiness, refund percentage and all they need to know in order to choose whether or not to purchase your product. Potential buyers and customers will always be more than willing to purchase your products if they have product reviews accompanying their image icon.
Feature #4: Testimonial videos and reviews
Having someone review your product with a testimonial video will inevitably boost the store profile and support a shopper’s positive decision in purchasing a product from your website. High-resolution video is also a good and recommended way of attracting potential buyers seeking more product information beyond written product reviews and information you have provided yourself. Videos help the potential customer envision a scenario in which they own your product, and help them to make an easy decision to buy your product.
Feature #5: Have a mobile version of your site
Even while many people are shopping online, more are taking after shopping directly on their mobiles rather than waiting to get on to a computer to do their shopping. It is quite annoying for your shoppers to see the full site on Google Chrome apps on their Android or on Safari for iOS devices. Why not make it easier for them to view a mobile version of your site on their phone? The chances of your sales increasing with a mobile site are inevitable when you have a mobile site up and running for your potential clients.
Feature #6: Have clear categories for your products
Having tabs that clearly show the categories for your products is extremely important. Having clear categories to classify your products in the correct groups will make it a lot easier for your potential customers to find what they are looking for, and brighten the chances of them making a faster decision to buy your products.
Feature #7: Newsletter subscription to your E-commerce website
Even though many people who come to your website will rush to close the dialog box getting them to sign up for a newsletter subscription to your website, there will be potential customers who will want to stay up to date with your offers and promotions. By having a newsletter subscription feature available for your website, it will help you build your target audience for your use in marketing campaigns.
Feature #8: Social media presence
Let your potential and returning customers know that you are on several social media platforms by having the social media logos displayed on your site. Common social media logos displayed on E-commerce websites are Facebook, Twitter and Google+. Having a good social media presence will help boost your online presence for your social media platforms and your website and can boost the reputation of your brand.
These features are just some of the features that every E-commerce website should have in order to help bolster their sales. If you are missing some or a few of these features on your website, there’s no better time than now to get them installed on your website in anticipation for the sales that you want to see in 2015.