Most small business owners fail to realize the importance of making their website functional. In fact, they undermine their website’s very existence by failing to improve it.
Your website is the spine of your marketing body.
In this modern age, anyone owning a business that is not adept in the use of technology is prone to serious awareness problems. To be specific, any business owner who does not have a successful website will have a marketing setback.
You need to treat your website like you would your living room and not your garage
Anything goes anywhere in a garage – no one really cares about its tidiness. But your living room is a different matter. This is where your visitors enter when they visit. You keep it clean, arranged and beautiful, don’t you? Yes? Good. This is how your website should be treated; like your living room.
You just don’t rush into making a website and say, “Oh, now I have a website, what’s next on the agenda?” You plan. When you’re done planning, you create your website and after that, you improve it till you no longer walk the earth.
Below are the core tips you need to have a successful website. There could so much more but these are sort of the crucial tips you need to follow. It starts with:
Tip 1: Website Planning
Remember: “If you don’t plan at all, you plan to fail.” Also, if you don’t know where you’re coming from, you can’t plan where you’re going. So, first things first; know your business. Yes, you might know what your business entails in your heart, soul and mind but do you have it engraved in a plan? If not, you need to define your business; your goals, objectives, and why you do what you do, on a paper. Ask yourself:
- What do you do?
- How do you do what you do?
- What do you hope to achieve (remember goals must be realistic and achievable)
- What specific customers does your business target?
- What makes your business special?
When these questions (and more) are answered, you may have already drafted out a sublime “About Us Page”. But most importantly, you will know what your website should contain and why you need it.
Tip 2: Building your Website
A plan is the liquid fuel for your website but when you don’t build accordingly, you’re putting that fuel in a colander and expecting it to not go to waste. All that fuel seep out of that colander if plug the holes.
What are the basic things you need to plug such website holes? Design (clean and simple), Content (current information) and SEO. There are other things as well but those are secondary; call to actions, website speed, etc. All these items can be very expansive when explained but a few key points to look out for are focused on below.
You have about 8 seconds to grab a visitor’s attention. A website that is sophisticated and complicated at first sight will make your visitors bounce (Yes, bounce out of your website). What are people looking for? A clean and simple website.
The Do’s: Reveal only the most relevant information. Make your website clean and user friendly. Cut any excesses of navigable links.
The Do nots: Don’t use a cheap and common template. Customize all the time. Don’t go overboard with your design, font, background and color.
Your content must be reek of quality. It must be easily accessible, informative, concise, open to everyone and easy to comprehend. It should also be timely; current information must always be shared. Outdated content will only make your business look incapable of giving out valuable information. The internet was exists mainly because of information. Every online user searches for useful and relevant information. Content marketing is a vital factor for social media exposure and high rank.
A successful website must have SEO in place. That being said, SEO can be attempted by anyone with little knowledge of it. The benefits of successful SEO strategy last for a long time. SEO can take thousands of words to explain but for you DIY website builders, you may want to study the Google SEO Starter Guide. Simple SEO techniques applied patiently can get you atop your competitors.
Call to actions
What do you want your customers to do? CTAs are straight to the point banners or images which tell visitors what you would like them to do. Do you want them to buy an eBook, subscribe for email newsletter or get more information? Then make it clear. CTAs should stand out from the rest of the content in your website. There should be no tricky business with call to actions! They must lead to where you promised.
Tip 3: Promoting Your Website
SEO aside, you still need to promote your website to the online public. You could make use of social networks such as Facebook, Twitter, Google+ or Instagram to share content from your site. Participate on blogs in your niche. Guest blog for well-established blogs. Be active on many social networks. Blogs and forums. Pay for ads if its included in your budget. All these can really make your business have a dominant online presence.
These are the three general tips you need to know to have a successful website. Apply them and experiment a little; you’ll eventually come up with what works for you. A successful website cannot be achieved in a one day, you have to keep working on it to improve it, and when you do, getting money out f your blog or website will be something you’ll enjoy continually. Good luck on this project and do yourselves proud. Be successful.