In the age of information, many companies find it difficult to gain and retain customers. But you want to increase your bottom line, right? We will give you tips to help you ninja the clients of your competitors to build your brand, to grow your client base, and to get more profit in your bank account!
Give every tentative client a proper courtship
One of the biggest mistakes made by a company is trying to sell, sell, sell. Few people are receptive to pushy sales techniques and tactics. The worst thing you can do is show that you are needy and desperate for their business. Don’t push an offer too soon. Many customers are inundated with ads and offers every moment of the day. Don’t turn your customers off by being too pushy. Ensure that your web design software or web design resources also don’t portray your company as unprofessional online with flashy or pushy web content.
Educate your customers so they know that you are an authority in your niche
Offer professional web content, videos, podcasts, free ebooks, and free webinars. Make yourself and your company appear approachable and personable with your online web site presence and your customers will appreciate that, especially when they find your competitors website less useful due to their lack of quality web content.
Give the public free and easily accessible quality web content
Work with your web development expert or quality web designer to ensure your web site has easily accessible quality web content. Give your prospective clients easily searchable free information that your competitor doesn’t readily provide to them.
Always focus on building an e-mail list
Your website design company can buildOpt-in popup boxesand squeeze pages for you to capture email addresses of tentative visitors and to convert visitors to customers. This will help you to build the trust of tentative customers before they decide to take the leap and switch to your business and services. If you are able to send them emails, promotions and advertise your free stuff to them regularly, you will keep your name in the back of their minds when they are ready to switch.
Offer your tentative clients solutions to their biggest needs
Chances are, their current vendor is not meeting all of their needs. If you listen to what the needs are of your prospective clients, listen to their complaints, or post questions on your website or forum to flesh out the reasons they are unhappy with their current vendor, you can show them solutions that your company can provide to their biggest problems.
Present it visually
Display the comparison of prices and services showing you can excel above your competitors visually in your website content and on your website’s professionally designed blog. A great web design company or quality web developer can help you to offer visually pleasing website content on your company’s website, such as comparison graphs, and pie charts.
Make them an offer they can’t refuse
Does your competition have amazing ads or promotions running? Top their offers. Your website design company can help you to build beautiful website pages and templates highlighting all of the promotions that you are currently offering on landing pages that are beautiful and convert well.
Provide an unforgettable level of service every time
A quality web developer or web design company can help you to provide unforgettable level of service to your customers every time. They can build live chat support into your website during site development. A website developer can set up email auto-responders to generate emails to your customers even when you can’t, showing them a high level of online engagement.
Ninja their clients using social media
Social media sites such as Linked in, Facebook and Twitter will help you find out what clients or individuals are following your competitors. Drop these prospective clients a line on the social media sites and see if you can provide something of value to them. Once you earn their trust, you might just earn their business. You will also want your website developer to build your website so that it links to your social media profiles. Prospective clients will want to follow your business and build an online relationship to you through social media.
Offer tiered services
Some of your competitor’s clients have chosen them because they need a reasonable price. Customers might not be able to afford your best option right now, but if you offer a tiered solution such as a low medium and high membership, they can join at a cost that is more comfortable to them. This is especially helpful for them to test the waters. If the client like your lower services, chances are good that they will consider upgrading down the road and maintain a loyal relationship with you Offering more options than your competition will show you are a reasonable person, and a reasonable customer, and that their needs are more important than yours. Your website development provider can help you to build these tiered memberships into your quality website design.
What strategies do you apply to acquire new customers for your business?