If you want the short answer to ‘how much does a small business website cost?’ then do not expect the answers on this page. This is because absolutely every project is different. It is impossible to give a ‘fixed’ price simply because there are too many factors to consider. If a company out there is saying that they have a fixed price for small business websites then you know something is up. You know that you are not going to get the best value for money. On this page I want to walk you through a few of the things which may influence the cost of a small business website.
Maintenance and Hosting
We are going to start by talking about maintenance and hosting. This is in part down to the fact that most other ‘guides’ of this nature do not seem to touch upon this at all. As a result many small business owners are surprised at just how much the upkeep of their website is going to cost.
I can’t give you an accurate price for web hosting sadly. There are too many variables (web hosting can cost anywhere from a few dollars a month all the way up to hundreds upon hundreds of dollars). Your web host price is going to be influenced by the amount of people that you have landing on your website and the size of your site. It is fair to say that most small businesses will be at the lower end of the spectrum in terms of pricing. Don’t go too low though as cheap hosting is absolutely awful!
In terms of maintenance you should budget somewhere between $100 and $250 a month. The maintenance fee will ensure that you have your web designer on hand to fix any problems that you have with your website. In short; they are there to ensure that everything runs smoothly and keeps you making as much money as possible!
As I mentioned previously; there are a lot of factors at play when it comes to the actual price of the website design. For example:
- Is your site going to be a redesign of something that you already have in place, or do you want a completely new website built from scratch? Obviously the latter option is going to be a lot more expensive. It may be more beneficial to go down that route if your website that you have in place right now is absolutely appalling or is not a responsive web site.
- The platform that your site will be built upon. The vast majority of sites nowadays will be based upon WordPress or other Content Management Systems. A few more sophisticated websites will require something to be coded from scratch however. It is unlikely that a small business will ever need to go down that route unless they are planning a completely new and sophisticated system that nobody ever thought of before.
- Do you already have content that you can place on your website? If so; a rather hefty wad of cash can be saved simply because you do not have to hire a writer! Remember; you need to be sure that the content that is being placed on the website is of as high a quality as possible. If you are not confident in your writing skills then let the designer help you out.
- Do you need images? (i.e. of products etc.). If so; you will save money not having to purchase stock imagery.
For the most part the cost of a small business website can be broken down as follows:
- Basic Website (Roughly $1000-$2000): This is the most basic website that you can purchase. It is not suggested that you pay anything less than $1000 for a small business website simply because you are not going to get real value for money. A basic website will function well as a ‘focal point’ for a local company. It may list your products or services and perhaps include a contact form. There will be no real functionality beyond that point. If you wish to get people purchasing directly through your website then one of the options may be better.
- Custom Website (Roughly $2,500 up to $7,500): This type of website is going to look brilliant. Your customers are going to love it and it may encourage some sales. There may be a little bit of functionality missing at this price point (you will find out more about that soon), but for most companies this is a rather comfortable level. The majority of custom websites out there will be hand coded. It may or may not be easy for the website owner to make changes to the site. If you have this type of site designed then you really do need to pay that maintenance cost each and every month to ensure the site remains brilliant.
- Content Management System ($3,000 to $8,500): This site is one of the best that you can purchase. There will be full content management integration so you can make changes to the content and the like without too much hassle. You can even add your own pages to the site (perhaps for new products that you have launching), without needing to get in touch with your web designer. It is likely that a number of awesome features can be added to the Content Management System too (with the assistance of your web designer). This means that in no time at all you will end up with a website that truly showcases the branding of your company. This is the option for many small businesses who wish to have their online presence a real focus when it comes to making money.
How to Get a Cost For Your Small Business Website
If you wish to obtain a quote for your individual project then please do not hesitate to get in touch with us today. We have a dedicated team of staff who are more than happy to work with you to ensure that you get the project of your dreams at an affordable price.