Most businesses want to have a shopping cart for their websites; it’s a desperate need for today’s competition. Why miss that big chuck of sale, which most companies are managing to get from online shoppers. There are examples, where the sales grew in folds of 100% of their existing business by introducing E-Commerce to their store.
Now, many would’ve wanted to implement this idea, but got stuck on how I go about it. Should I start short listing the features I want or what features should I have? Who to choose for development? It might cost big money; I don’t have that kind of budget right now!
We would roll down on few points you should consider and what might be a right combination to get that shopping cart working for you. Have an understanding on how things are done.
Payment Gateway: Money and security – most crucial, most important! In order to accept credit cards, your shopping cart software and ecommerce hosting must be PCI compliant with SSL certificates. Credit card and order data is encrypted and secure. Make your customers smile, their money ain’t lost.
Content Management System (CMS): Why need a Geek, when you could do it yourself! Manage modifications easily on the website like adding new pages, blog posts, product posting and content editing using CMS. Let’s your staff manage Inventory and tracking orders.
Notifications: Shoppers are always curious to know about their purchase. Give them real-time order status, tracking, shipment, etc. notifications to their email and mobile.
Unlimited Product Posting: Shoppers don’t restrict themselves while searching for products. Keep updating your store with new arrivals. Post unlimited products yourself without any restriction or extra cost.
Shipping: Show visitors by when they could get their hands on the product and at what cost. Real-time link with a UPS, USPS or FedEx account to calculate shipping costs in real time for your customers. This means you don’t have to manage your shipping rates manually.
Social Media Integration and Login: You have a marketing campaign, promote using Social Media. Let customers login using their Facebook or Twitter accounts and follow your store.
Responsive website: An excellent solution if you don’t want to spend extra for a Mobile app. It gives comprehensive and easy viewing of your website across Desktops, Smartphone and Tablets.
Reports: Want to know how good business is going? Click to export reports on your sales, orders in progress, taxes, etc. in CSV format. Track number of online visitors and traffic on your website. Integrate with Google Analytics, help your marketing team.
Online Promotions: Store’s Festive Season Sale announcement? Promote using Gift/Discount coupons; redeemed on your online store. You create coupons using a discount code engine.
Customer relationship management: Curious to know the buying trend on your website! Create accounts; manage customer groups – Apply filters to generate reports by product category, spending, location, etc. Send promotional email, notifications, etc.
Staff logins: Helping hands at work! Create multiple accounts for your staff using your Admin privileges. Set restrictions for staff accounts so that only certain people can process orders, manage inventory, manage the blog, web pages other features.
Domain Name and Website: Creating a shopping cart isn’t enough to get visitors. When a client searches for a product on Google, wouldn’t it be nice to have your website in higher ranks? It helps converting more business once they see and click on your web link. Hence, Search Engine Optimization with keywords specific to your products or business is needed. You generally hire someone for this, so ask your developer to build your website to be SEO friendly.
Speed: Google considers speed as a very important factor while ranking, is your website fast? You must choose the right architecture, optimized code and fast web hosting platform carefully as no customer would want to click and wait for the product to load after few minutes.
How general it may seem, your distinction as an E-Commerce website is based upon your business ideas, the capability of the web developer to deliver an amazing design and overall smooth integration of the features to create a pleasing browsing/shopping experience.
Don’t just read, share something: Your experiences either as online shopper or while developing an E-Commerce website.