The world of eCommerce is expanding by the day with the development of more apps, tools and new technologies.You or your brand may have the desire to own your very own online store, which is a great idea but there are so many platforms out there and it’s not strange if you’re wondering which will best suit your needs. A simple search will reveal that there are two platforms which keep popping up; Shopify and WooCommerce.
WooCommerce is a WordPress plugin which allows you converts your WordPress site to a full-fledged online store making the management and organisation of payment methods, inventory, marketing, tax, shipping, coupon, reports on customers and products more seamless. It works with any WordPress theme and can be integrated into an already existing site.
Shopify on the other hand, is an eCommerce platform that enables you set up your online storefront and also customize it even if you are not a web developer. You can build your own store template even though you might not need to as there are already over 100 store templates. With Shopify, you have control over your design, navigation and pages,not to mention the pre-installed blogging platform where you can interact with your customers through comments. Features on this platform include; full store manager, website builder, blog, customizable, your own URL, responsive, unlimited product and bandwidth, global tax support, analytic, shipping option, gift card support, built-in SEO, over 70 international payment methods and 24/7 support.
So which is best suited to your needs? This review will highlight the different selling points of each.
Shopify has the best themes among the two.You have to pay for some themes while some others arefree. The paid themes cost from $80 to $180. With Shopify, you can get more themes from third party developers just like in WordPress. Features in Shopify theme store includes, Drop down menu, Newsletter Integration, Single Product theme, Subcategories, Zoom in product images and Responsive.
The themes are created to reflect various industries including, Art and photography, Clothing and fashion, Jewellery and accessories, Electronics, Food and drink, Home and garden, Furniture, Health and beauty, Sports and recreation, Toys and games and others.
WooCommerce on the other hand, has 4 free themes and several you would need to pay for to use. Some themes designed for WordPress are also compatible with WooCommerce; themes like StyleShop, StoreFront, Divi and eStore among others.
Theme functionality includes features such as product search, recommendations, 360 degree image, future pay, antifraud, coupon campaigns, affiliate software and many more as well as close to 320 extensions to help expand theme functionality.
Shopify provides its own hosting solution to clients. As soon as you sign up on Shopify, any issue relating to hosting or payment procedures are sorted out because it is a hosted solution or solution.It has a comprehensive set of features and offers a simpler solution compared to its rivals because what you spend depends on your needs. All security and hosting related issues are taken care of and users enjoy rapid response times.
Hosting cost money in WooCommerce. It is not free but it is very cost effective and depends mostly on the size of your website. Of course if you already have a self-hosted WordPress site then all you need do is install the WooCommerce plugin and you’re good to go.
Shopify: Most extensions come as standard on Shopify. Their payment plan is well organized and structure for different range of users. Starter goes for $14, Basic goes for $29, Professional goes for $79 andUnlimited goes for $179.
WooCommerce: If you are using WordPress then for the most part, WooCommerce is free. Simply install the plugin and you have an eCommerce site. However, there are extensions which range in cost from $5 to $500. Whether you need these extensions depend solely on your needs and you don’t have to pay for an extension you do not need.
Shopify: customers enjoy high level of customer care which is 24/7. The platform is well-known for its outstanding technical support to its clients. Customers can reach them at any time of the day, every day of the week for questions and clarification.
WooCommerce: Due to the fact that WooCommerce is a free platform, there is less customer care but there are many people on the platform who are more than willing to help their fellow users with any clarifications they may need.
Shopify: Users on this platform have access to free apps which seamlessly link their stores with Facebook. More than that, there are also free apps to help merchants offer gift cards, create discount codes, modify shipping options, install cart recovery system, print orders, add individual product reviews, import products with the aid of CSV files and list products.
WooCommerce: WordPress is open source software which is quite popular, probably because it allows third party developers create extensions, known as Plugins. WooCommerce is such a plugin and it lets you do basically anything with your eCommerce site. You can easily edit aesthetics, sell on social media, come up with email marketing techniques and it helps you understand user behaviour. As you can see, WooCommerce offers exciting and interesting additions.
SEARCH ENGINE OPTIMIZATION (SEO)
Shopify: Although the platform has a very clean code and natural linking structure, SEO is not its strong point. Not to say that it does not offer some SEO value particularly if the user is willing to make use of the attached blogging feature to produced strongly optimized content.
WooCommerce: Its SEO value is probably what sets WooCommerce above other eCommerce platforms. This is because WordPress is a content creation site which is highly optimized for search engines and has a good post archiving system.
Both Shopify and WooCommerce are great platforms, it really depends on what you want and which you feel will give you value for your money.Although both platforms are very different in many ways, they are similar in that they provide an exciting user experience. Unlike some other platforms, neither Shopify nor WooCommerce make use of trickery or hidden prices. What you see is definitely what you get.
SHARE YOUR OPINION
So, what do you think about the two platforms, which one do you think is the best? If you have used any one of them in the past or you are using it right now, you can share your experience and your opinion. Plus, if you haven’t used any before now, going by the comparison, which would you go for?