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Home > Web Design & Development > Why You Need a Responsive Website

Why You Need a Responsive Website

January 4, 2015 by Dhananjay Goel

Alright; so you have heard that a responsive web design is going to be beneficial for your company, but at the moment you just don’t understand why. This is fine. Many businesses really do not know why they need a responsive website. In fact; most companies believe that the idea of a responsive website is nothing more than a web design company’s opportunity to throw some extra costs on the project. Don’t worry though; here at AGS Technologies we are not like that. This is why we have put together this page. Here we are going to talk about exactly why a responsive web design will be beneficial for your company. Hopefully by the end of this you will be sold on the idea.

What is a Responsive Web Design?

A responsive website is a site which reacts to the screen size that it is being viewed upon. For example; the website would display ‘normally’ on a desktop or laptop computer. Without a responsive web design in place this would look absolutely abysmal on a mobile device (small links, text etc.). A responsive web design is designed to remedy this. A responsive web design will jiggle things about a little when it is viewed on a smaller screen and thus it still looks fantastic and it is useable. A responsive web design is not a separate website. Through the power of web coding absolutely everything can be accessed via the same link. I am sure you will understand more about this as you work your way through this page.

Benefit One: It Actually Looks Good on a Mobile Device

This is the main reason why you should be investing in a responsive website. As you may well know; more and more people nowadays are veering themselves onto mobile devices as their main method for browsing the internet. As mentioned previously; websites designed solely for desktop devices will not look good in the slightest on these devices. In fact; they will look rather horrible.

Websites that have not been optimized for mobile devices tend to have small text and tough to click links. Sure; people will be able to zoom in on the page but nobody really likes to do this. It is a lot of effort. They want a site that is easy to read without having to jump through various different options to get it to that point. This means that if you do not have a responsive web design in place then it is likely that you will end up losing potential clients. They will disappear to one of your competitors who has taken the time to invest in a site which is a true joy to browse (it makes it seem like that they care about the client’s custom a whole lot more than you do)

In short; investing a responsive website is most likely going to generate you a whole lot more money in the long term simply because it is going to be easier to keep customers on your website and buying from you. Make things difficult; they leave.

Benefit Two: Future Protect Your Website

One of the brilliant things about responsive websites is that they are virtually future proof. Providing your site is coded well (and it will be if you purchase through us), you can be sure that your website will be able to adapt to all screen resolutions and sizes that are launched over the next few years (especially important as mobile device manufacturers are becoming more and more keen on investing in rather unique screen sizes). In short; if you have a responsive web design carried out once then there is going to be absolutely no need to constantly update the design of your site. Once it is in place then that is it…it is going to work incredibly well!

Benefit Three: Negates The Need To Run A Separate Website

Websites made for mobile devices are nothing new. If you are as old as me then you will most likely remember WAP websites (absolutely awful in design, but they did serve a purpose). This eventually progressed onto actual websites built expressly for mobile device users (think along the lines of a responsive website just based on a different domain that you would be pointed to if you accessed through a mobile device). These methods were good for their time but responsive websites have superseded them considerably. This is because responsive web design will be part of your main website. This means that you only have to worry about updating a single website. If you used a WAP website or a separate mobile website then you would need to update two different sites which takes a lot of time. It is no wonder that many of the dedicated mobile websites were out of date most of the time. Thankfully with responsive web designs you just have to make one change and it will be reflected over all devices.

Benefit Four: Brilliant for Branding

If you are a serious business owner, and I am sure you are considering you are reading this page, then it is likely that you will have thought long and hard about branding. Responsive web design will aid you in branding. As I mentioned before; responsive web designs will ensure that your company is easy to access (will contribute to the development of your brand). The most important thing however is the fact that your color scheme and the like will be consistent across the different platforms. This will help give your site a degree of recognisability for clients and this means that your brand will be strengthened considerably!

If you wish to find out more about how a responsive website can benefit your company, or perhaps wish to find out more about our responsive website building process then please do not hesitate to get in touch with us today. Our dedicated team of staff would love to help you out!

Filed Under: Web Design & Development Tagged With: business website, responsive web design, website usability

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