In this day and age, technology rules the world. Companies of all kinds are fighting for business and try to keep up with the rapidly changing desires of the general public. The best way to keep your clientele interested is by providing them with tools that they are familiar with as well as the convenience of shopping on the go. The best way to do this is by providing a mobile app for your business, no matter how big or small it is. They are popular, excellent for keeping clients interested in your offerings, and a good business move for a future that is getting more and more involved in the mobile technology world.
One of the most important benefits of having a mobile app is that mobile devices are becoming the computers of the future. More and more people are spending their time at bus stops scrolling through their apps for various stores and businesses, seeing what kind of deals they can find. A lot of people do their banking on their phones, pay their phone bill, etc. Since most of us are attached to our cell phones, it only makes sense that all of the business we want to do may as well go through those precious devices that we can’t let go of.
Following that thread, it would be useful to use your mobile app to send out flyers and coupons. Put blurbs out about sales that they can use online or in store, and you can be guaranteed that more people will see it. The more people that see it, after all, the more that will be interested and buy your product. Who doesn’t want to take advantage of a good sale? Satisfied customers would also be more likely to share the good experience with friends by giving them the link to the app and gushing over how amazing the experience was.
By offering a mobile app, you’ll also get a wider spread demographic. Most teens don’t see business websites as useful anymore like the older generation does. A lot of them don’t even think to look for a website, let alone want to browse through it. If it isn’t in the App store or the Google Play Store, they don’t know it exists. So the simplest way to get them looking at your product is to put it where they will find it. The older generations are also getting into mobile apps, too, so while you can bring in new customers and ensure that you keep you business going, you’ll also maintain your older clients by using older technology, or a combination of old and new technology.
By offering a mobile app, customers will also have total access to your product any time of the year. Sure, the same can be said for a company website, but how many of us are going to take our precious time at home to go through a website while we’re waiting for supper to be finished? Odds are, we’ll scan an app on our phones while stirring the pot of pasta or lying in bed late at night in the dark. We’re addicted to mobile browsing, and the idea of manually going onto a website and taking the time on the computer to go through it all page by page, is obsolete and not going to get many customers. Convenience is key.
The question you may be asking yourself is why create a mobile app? It’s going to cost too much money to produce. It is important to consider the price that it will take to properly create an app, but it also must be understood in comparison to how much money the app will make you by simply being available for customers. There are inexpensive ways to create an app, too, by going with the bare minimum of features, basically enough to share a few deals on your products, and give your customers something to look at. If you have a successful business and want to make a mobile app that has all the features, then that is even better. There’s nothing that tech-savvy teens love more than good, detail-packed apps. The fancier the better, if it can be afforded. If it can’t be afforded, having something up and going that is accessible is better than nothing.
Part of being successful in the business world is making sure that you stay up to date with the times. That entails changing with the market and its customers. Since mobile apps are becoming so popular in modern day, part of the transformation should occur here. The transformation is more than the app itself, though. It’s about how it looks to those around you. By offering a mobile app – no matter how basic that may be – you’re showing those around you (including other businesses) that you are a modern company that cares a lot about your customers. You are showing that you know what needs to be done to keep your company popular and are making the adjustments, no matter the cost. Business is as much about perception as it is about your product, so having a good reputation and appearance that you are making the necessary changes to keep up with the times is crucial. There is enough competition that a customer can easily go to an almost identical business simply because they offer the convenience of a mobile app with a bunch of coupons and bargains waiting to be taken advantage of.
If you’re a business that is not totally ready to take the plunge into a mobile app, yet, a stepping stone in the right direction would be to make your website mobile friendly. This is a much cheaper option to creating an app: you simply have to re-work an already existing website into something that can be accessed by a phone or tablet. This is also a good idea for people who want to test the popularity of their product. They’ll be able to monitor how many people use their mobile-friendly website and compare it to how many used their normal website. If enough people took advantage of the progressed website option, it may be worth diving into the mobile app world.
Related to that same idea is that taking the plunge into creating an app is a one time expense that will reap many benefits for the company. In testing the mobile website and deciding to trying an app, you would have a plan as to how all of this would go. That means that you would be able to bookmark the money accordingly and start the process when they know they have enough money and the time to do it right. That way the entire process is in your control and you know exactly what you are getting into.
Despite all of the reasons above that you’ve read, the most important reason that you should have a mobile app for your business (no matter the size) is because there is enough competition as it is, so why make the battle harder by giving the other businesses a leading edge? A lot of companies are jumping onto the mobile app train, so by staying behind the times and being a small business with limited funds for advertising and marketing, you are putting yourself in a tough place to get business and keep it going. Basically any business can have a mobile app, and they really add to the overall business. By taking that massive, important, customer-bringing option out of the picture, your chances of succeeding in a business populated world will diminish. Making the investment will offer a lot to every kind of business, so do yourself and favor and give it a try.
Having a mobile app also gives you power over what you let your customers see. Everything is controllable and you only include what you’re comfortable with in the app. It gives you the same amount of power as the website, and essentially is the same thing as the website, just a more modern, people-friendly version. After all, business is all about pleasing the customer, so why not give them what they want, while still holding all the strings?
Mobile apps and mobility in general will someday take over the world and completely change the business world forever. Since the opportunity exists right now to jump onto that bandwagon and make your business accessible on the go, why not take it up? There are multiple good reasons to do so, and the only negative one is that it can be costly at the start. It is still better to do it now, however, because in five years (or whenever you’ll be ready to bring in a mobile app to support your business), the cost of producing one will be more expensive than it is now. Make the choice to go mobile today, and your business will thank you in the long run.