Tech-driven businesses have redefined business today in ways that no one would have imagined only a few years ago. Various businesses, from the simple mom-and-pop store to major corporations have begun to utilize the myriad benefits available in utilizing technology and the internet. With this knowledge, many ecommerce stores have risen in recent times. For a first-time ecommerce retailer, one of the biggest questions however remains; which ecommerce platform should I utilize when building my store?
Magento is an ideal choice for an ecommerce store. Users interested in providing quality service for their customers and clientele, and concerned about speed and efficiency pick Magento as the ideal platform on which to host their ecommerce sites. Some of the advantages of Magento as an ecommerce platform can easily be identified, such as: multiple language and international support, multiple currency support and shipping support.
The first thing most customers do upon opening an ecommerce site is to search for their favorite products. This search can often take a long time andthe longer it takes, the more frustrated a customer it likely to get. Magento cuts down this time with a specific search feature that filters the products very smoothly using various parameters that cut across product reviews, recently viewed products, search terms cloud etc. to deliver the product the customer is searching for within record time.
One of the most important factors to consider when choosing an ecommerce platform, or any platform at all for that matter, is how SEO friendly that platform is. This determines the interaction potential customers will have with your site. The position of your ecommerce store on the search engine results greatly influences the probability of your page getting clicked. Magento has the advantage of being SEO friendly as users do not have to expend too much to optimize their stores for search engine ranking. Parameters such as meta tags, pagination, etc can easily be adjusted from the admin dashboard without having to work through the server which can be very tedious.
Even before the recent Google algorithm, mobile friendly sites and responsive platforms were ahead of the curve than platforms not optimized for mobile tech. using Magento, store owners and users can easily make their stores responsive for mobile. This is advantageous because it provides an opportunity for the store owner to make a huge profit as mobile users account for a large percentage of the online community in recent times, it also provides another opportunity for the store to climb in the search engine rankings and the mobile users can purchase from the store at any time, regardless of location.
Easy to scale
The Magento platform offers easy scalability. The platform is open source and thus, it can easily be modified by developers. This is advantageous to users because, no matter the size of the site, the platform can easily be adapted or scaled to accommodate. All the store owner needs to do is perform the adjustment through the backend without having to go further than the admin dashboard.
Original design and Branding
The open source feature of Magento has a lot going for it. Because of the flexibility in the back end, developers can easily modify the site in various ways. This ensures your site maintains an original look at all times across whatever device – mobile or desktop. There are so many themes you can utilize on the platform and further customize in order to maintain that individual look. This is a necessity in ecommerce branding where a store needs to maintain a particular outlook.
Third party software support
Magento easily integrates with third party software to deliver better service for customers. As an ecommerce site, certain third party applications such as PayPal, Google Maps, Google Analytics, Google Shopping, etc., are necessary on your site. Magento enables users to easily integrate with any one of these platforms to create an experience for the customer that is sure to increase conversion and retention rates.
One of the defining characteristics of an online store that is successful is the security of the financial transactions that occur on it. Owning an online store is not always about providing a service or product and making it available for the customer, it also requires that the financial transactions that occur are secure. If the platform is not secure, the lack of confidence on the part of the customers would lead to a loss of business. Magento offers with the Secure Payment Bridge a security measure that protects against unauthorized theft and account access.
Anyone can afford it
Magento is scalable, and not only in the sense of being able to adjust the site parameters, but also in the sense of measuring with the budget of the store owner. In the Magento Community, interested people can get access to a free version, complete with all the necessary features. This is beneficial for the small business that is has a very small budget. As profit begins to pour in and you scale up, Magento offers an Enterprise package which goes for a fee and contains extra features for SEO optimization etc. With anything – zero or a million dollars, you can start up and manage a Magento store and as profit increases, you can scale.
You cannot discount the community benefits that come with using Magento. With 240,000 businesses already using Magento, over 800,000 developers with certifications from different countries all over the world, you are instantly aware of a large and diverse community where immediate solutions are found for any problems you encounter.
If you want to develop an ecommerce store, Magento is the ideal platform for you. It provides you with an opportunity to scale your site easily, optimize for search and mobile, enable several user-friendly features, gain access to a vibrant Community and provides proper security etc. and these are some of the most important things to consider when you are looking for an ecommerce platform.