CMS, also known as content management system, is a web based app which basically functions to aid a user in the managing, adding and editing of data and information on a website. In these days when a web presence is as important, or even more so, to a business or company as water in the Sahara desert, knowing the right CMS platform to manage your web site with is key to maintaining the image you intend to build for your business. In making this decision, a few names come to mind, first of which is WordPress, followed closely by Jomla and Drupal. This arrangement is not based on the efficiency of the different CMS platforms but on the popularity.
Based on popularity, this CMS follows closely after WordPress. This is because though it is more complex than WordPress, it is the most favoured by ecommerce sites and online retail stores. Another major advantage of Joomla is that it is the easiest CMS platform used in creating social networks. Joomla is also quite user friendly and does not require much coding even when adding from the numerous extensions in the 9000+ fully stocked Joomla Extensions Directory, which makes it appealing for non-technical savvy users. It is however is not as fast or extensive as rival WordPress when it comes to community support. This along with the fact that though it can be used for free on another web server, there is no option to have it hosted for free, make it fall into a decided number two spot.
This particular content management system is described as the “developers CMS”. It is most favoured by developers because of its power and versatility. It can be tooled into any kind of website from small fashion blog to a massive portal used by an institution by simply writing and rewriting some code. The platform is fully open source and as such, most of the hassles of upgrades experienced on other CMS platforms are negated here. The sites hosted here are faster and more responsive than rival options. Though recent updates of the software are targeted at improving user experience for non-techies, only an experienced and tech-savvy developer can use this platform to full potential as it would require the installation of several modules to provide proper functionality to the site, and this often slows down the efficiency of the site. These are some of the reasons why most non-technical users prefer the other options.
The question remains then, is WordPress really the best option for hosting a business?
This CMS platform which started as far back as 2003 as a simple blog hosting platform has evolved over time to something a lot bigger and definitely more versatile. Known for its ease of use (translation, you can set up a website here in like 2 minutes without typing a single string of code), and its accommodation of less technical users, it is a sure bet for most non-techies and new users. However, it is not always roses and sunshine times with WordPress, there are a number of disadvantages, such as the limited range of customizations as this CMS is not as open source as Drupal and most customizations are based on already predefined themes and this can pose a problem especially when you are interested in cultivating a particular unique look for your business website, and also the numerous updates which sometimes may not always be compatible to Plugins you may have installed. These disadvantages are regularly surmounted by manual upgrades rather than auto upgrades and editing of installed themes resulting in still more advantages than disadvantages. Some of the advantages of sing WordPress include:
WordPress is the least expensive platform. It is possible to create a website on WordPress for free. This is the most important advantage of this platform and though such websites may not possess all the functionalities you may desire for your business, themes, Plugins and other extensions are low cost and easily added.
Most corporate websites include blogging as a regular repertoire in the bid to promote brand awareness and maintain public participation. Blogs keep customers engaged and WordPress which was originally designed as a blog hosting platform holds blogging as one of its main features supporting various pages which can be managed by several authors.
The community support on WordPress is another of its numerous advantages. The support community is active with thousands of issues discussed and resolved on the forums by active participation of both users and WordPress support staff, ensuring that whatever problems you run into, a solution would be found almost immediately.
SEO is a buzzword in web design and WordPress takes that into account. Pages hosted on the platform are easily recognized by search engines and even sites hosted for free are allowed to used ‘alt’ and ‘title tags’ on images which enables easy web crawling and redirection to sites. WordPress also possesses several Plugins which improve SEO analytics reports and promote site visibility.
Startup and Design
Finally, one of the most important benefits of WordPress has to be the ease of starting up. Starting a website on WordPress has got to be the easiest of all the other rival platforms. Users can log onto WordPress and get started almost immediately without having to set up a hosting platform. Those with an already existing hosting platform can easily download the app from WordPress.com and deploy and as simple as that, the website is out the oven. Designing the website is almost no problem after that. WordPress offers numerous plugins which improve functionality of the site. WordPress offers more than 72, 000 of them with features such as social network integration, SEO optimization and analytics, enhanced user management abilities etc. Themes are also available for custom designing of the aesthetics of the web site. There are so many themes available on the WordPress directory, some of which are free. There is also the option of creating themes entirely, especially for businesses which want to create a unique look and brand appearance.
In truth, when looking for a CMS to host your web site, you should focus on what exactly you want from a website or why you are creating one in the first place. While using WordPress seems to offer a variety of advantages that cut across all the spheres, if what you need is a website for your ecommerce store, Joomla is a better bet, while if you need a powerful and completely versatile web site which does not conform to any norms, then what you should use for your business should be Drupal. WordPress however, offers the best of both worlds and remains the most recommended.