Most people shy away from this particular question. They think websites were made to just support business and should be cheap or even free. What these people fail to understand is: investing well in your website can be a huge benefit for your business as a whole.
How much does a website cost?
Small business owners always ask this question when the need for a website arises. Some people think websites are cheap and require little effort to build. Wrong, truth is, you get what you pay for.
So, really, how much should you spend on a website?
There are no fixed prices for websites. In earnest, there are very few set standards to measure the cost of a website. How much you eventually spend on a website depends on a long list of factors. These factors are mainly what you want included in your website.
A website could be free. Just hook up your developer friend and he’ll make you something bland with a free WordPress template. A website could also be as low as a premium $50 theme (also on WordPress). A website could also be as costly as $2000 to $150,000; that high people. These websites are basically handled by experienced agencies which build and market your website for a very high fee. Remember, you only get what you pay for. So note this; the more it costs you, the better the quality of the website.
Let’s forget about the cost now, shall we? Every business owner should know, be ye small scale or large scale, that a website is not, in fact, a cost to your business but an investment.
Your Website is an Investment.
In Layman terms, investment is putting money in something and expecting returns, preferably in multiples of the original amount you put in, (not so ‘layman’ after all). Anyways, your website is just the same; it is an investment. Just like investing stock, you get your money back and even more.
Your website is a marketing investment. It has the potential to provide financial opportunities for your website. This is why you should invest in your website – and invest a lot of money.
Investment in your website is all in the details
You never know the cost until you know what exactly you want on your website. Web development rides in details (no matter how little) and details determine pricing. When you request a free quote, most times the agency you intend to work with will ask you a lot of questions in order for them to properly scope and quote your website. No quote is the same, even if it is still the same project and requirements. Why? Because little details can alter prices in a big way. Time, budget, features and functions you want on your website and other factors make up the cost of your website.
What should you Invest in?
Like I said earlier, the cost of your website depends on how much you’re willing to spend. It all depends on your budget. Regardless of that, there are some must have features a person must invest in. There can also be other luxurious things you can invest into. Here are some of them:
- A content creator: A must have for business owners. Information is the fair maid of the internet. This is what customers cherish. Investing in a content creator, if you lack writing skills, is a must have.
- Web Designer: Spend your money for this. You need a good web designer if you want to challenge your competition.
- Web Developer: Websites accumulate problematic issues as time goes on. Web developers are available to fix such problems. They also handle updates because technology changes.
- Promoters and SEO specialist: A must have. You need to get word out about your website and SEO gives you exposure by ranking you high in search engines.
- Graphic designers: You need beautiful displays on your website. You should invest in such people to do it for you.
Why an expensive website is better than a cheap one.
By upping the amount you spend on your website, you gain the opportunity to build and develop a better optimized website. Traffic follows and conversions tag along. A cheap website will only give you headaches and you end up spending more money than you would, had you gone for the expensive but outstanding website.
With an expensive/ well invested website, you can be sure of quality content which is optimized for search engines. With an expensive site, you should expect a lot of traffic and reasonably high percentage of enquiries because your business looks professional. Also, increases in conversions are imminent for an expensive website because you allay fears and build trust as customers will be confident in your service. So start saving and plan a big budget for your investments.
Summary and Key points
Never spend more than you are comfortable with. Consider your options for a new website carefully. Explore your options and see which settles in your cash flow suitably. Stage your development if you don’t have the money for an expensive website right now. Your aim should be having a website that meets the standard of your business; a website that will give your business the results you need.
Like any good investment, you always want to make good returns on your money. Don’t focus too much on the cost but have in mind, that proper investment in your website can help you reach new heights financially. Your investment done right, the rewards will reveal itself as time goes on.