eCommerce is increasing at an aggressive pace and many entrepreneurs who are in this niche are looking at ways to innovate in order to generate more conversions.
As an online store, there are several things that you can do to improve your conversions and increase profits. In this article there are six basic principles you can use to improve your ecommerce site.
First of all we will focus on talking to your customers. Why is this important and how can you accomplish this using some tools like live chat, is the main topic of this point.
Second, we will encourage you to create a so called sense of urgency. You will see what does it mean and how can you use it.
Mobile phones are used for browsing the net and buying articles online. There is ever needed for websites that are mobile friendly. This is the idea of the third one.
Fourth thing that you need to focus on is describing your product. What are the … that you need to focus on? Just continue reading.
For the last, but not least we will encourage you to use a remarketing tool called abandoned cart. Its meaning and usage are described in this point.
Talk to your future customers
While it’s not always clear why visitors to your site leave without purchasing, if you don’t ask, you’ll never know. Offering a live chat, even for only a few hours a day can have an immediate impact on your conversion rate by allowing customers to reach out to you directly (or you to reach out to them). It allows them to address any issues they may be having or ask any questions about your product. In a 2010 report, Forrester Research noted that 44% of online shoppers liked having questions answered during the purchase process. Chat also provides real time feedback about your site and can be a great tool in identifying issues throughout the purchase and checkout process.
Live chat increases your credibility. Every customer wants to feel special. By implementing live chat on your website customers have the feeling they are appreciated and valued. This means a lot if you want loyal customers on your website.
Remember that direct feedback from the customers is the best way to know what they are thinking and therefore what are their needs and wishes.
Create sense of urgency
Inform your customers when a particular product is about to run out of stock. This encourages them to purchase immediately, or they might miss out on the product. A low stock level also reassures the customer that the item is popular; this gives them confidence that they are making the right decision.
Countdown to delivery time cut-off is another interesting way to accomplish this. Buyers are impatient. You should take advantage of this. If you let them know that if they order right now they could receive the order the very next day, there are increased chances that they will not hesitate much and will order from you. Nice example of this method is Amazon. They have a option for fast checkout which guarantees their buyers that they will receive the orders the very same day.
Also, you have to work on the shipping too. The best practice is to give free shipping. Many of the customers will be more satisfied if they get free shipping where they save 8 dollars than some discount where the save 10 dollars. You have to ensure you have enough margin to cover the delivery fee but if you do have the margin, offering free shipping will certainly increase your orders. As ever, there is a balance. Depending on your margin, you will need a certain amount of increase in orders to cover the cost you used to receive from customers paying a delivery fee.
Mobile friendly site
The way people purchase online is changing. Consumers can turn to review sites and see customer ratings with the click of a button. Vendor and price comparisons are just a Google search away. And with search engines aiming to offer more personalized results, locality is more important than ever. The reality is that, at the current rate of increase, mobile website traffic is due to double every few years.
The best option available for mobile optimization is responsive design, because it eliminates the most common usability issues on smartphones, tablets, and other mobile devices. A site with responsive design reacts based on screen width, rebuilding to adapt to and display more effectively on the device being used, whether desktop, tablet, or smartphone. It’s not made for a particular device: it’s made for all of them. Thus, your site always displays properly despite what people are using to view it.
Creating your website on a platform that offers a mobile layouts is another thing to do. Platform like WordPress is the right choice mobile friendly platform.
And because mobile phones have small screens, be sure to use as little text as possible.
Describe your product
It maybe feels like a simple assignment to write a description for your products, but when you start writing things does not look that easy. Your description should be simple, clear and easy to understand even by a layman.
Detail the features with care and specificity. For example if you sell high-quality gaming mouses, you can explain each button function. Providing more details is better than providing less. There is no minimum or maximum word count, just use the amount it takes to tell people what they are buying, but don’t create a story out of it.
Online shoppers want to see what they are buying. Make sure you have high-quality images because they will sell more products than low-quality images. That is because if customers cannot tell what they are buying or see details of the products, they are less likely to commit to the purchase. You should show products at multiple angles —both alone and with models (if possible). Customers rarely buy without seeing detailed images of what they’re buying first.
If you offer a really special product make sure to write all of its benefits. Make sure to include all the thing that make your product better than others.
Excellent example of product description can be found on Apple website. They use big pictures with highlighted text and enhanced and rich descriptions of their products.
Remember, you want complete information, not a sales pitch.
Something wrong with your shopping cart?
When customers abandon a shopping cart, it means they were in the middle of the checkout process and failed to complete it. Shopping cart abandonment rates that are too high could indicate users are reaching an error or there is a problem with your process. Before customers check out, they think about where they could find a better deal. Therefore, they leave the checkout process in search of that better deal.
One solution can be simplifying your checkout process. Make sure your checkout process is easy as one-two-three. No one wants to go through complicated checkout process just to buy one set of cups for example.
Another thing is following up on an abandoned carts. Find out why customers left and remind them to come back and checkout the site again for more.
Make sure your ecommerce site is flexible when it comes to payments. You should offer credit and debit cards, as well as other online payment options, such as PayPal. Those who shop online only shop with companies that let them use their preferred payment. If your ecommerce website doesn’t allow for it, it is unlikely they will purchase from you — even if you have the best deals and they want your products.
You can remove the register option from the checkout process and try adding the option to sign-up once the order is placed.
Lastly, there is an interesting marketing technique called email abandonment cart. It is proven to be very effective. It works in a simple way, namely, if the buyer left some product in the cart and then abandoned it he/she receives a mail with complete description of the product. It is designed to remind the buyer of what is he/she missing if the product is not purchased. Also, you can use some discount to encourage the person to buy that product.
Don’t be afraid to look for some help
If all else fails, you can always try a professional. There are some fantastically talented conversion specialists within reaching distance. Don’t be afraid to ask for help, the costs involved can easily be recovered if they do their job correctly.
That’s why we are here. Our company is focused on the sellers who want to improve their sites. We offer you a professional help that will boost your conversion rate and improve your sales.
Do not hesitate to contact us. We are happy to help you achieve your goals.