It’s 2015. Everyone likes a new year so that they can start afresh. That’s the opportunity you have as a digital marketer, whether you’re just starting your business or you’ve been in the game a long time. Without a doubt, research and preparedness are what you need if you are to prepare your digital marketing strategy for the forthcoming year.
Having your digital marketing strategy ready is very vital to your success in the upcoming year. By doing this, you can plan out a successful 2015 for your business while staying ahead of your competitors. Lots of considerations fall into play and you begin to ask yourself what are the best digital networks to work with and how to be successful in using these platforms.
You do not have to wander far. This guide will show you how to plan and organize the perfect digital marketing scheme for the upcoming year.
Let’s begin, shall we?
Set your Business Goals:
Figure out your business goals and break them into small objectives.
Goals are the pedestal for any achievement. You cannot begin to take action without drafting out the lists of things you want to achieve. Goals have to be specific, because the more specific a goal is the more solid your marketing plan will be.
For starters, setting a successful marketing plan will take a long of time. The reason is, you have no information from past years to build on and so as a starter, your business and marketing strategies will take a different turn. Think about each and every area of your business. What does your business entail? What are you trying to market? Here are some areas you need to consider:
- The products and services you offer.
- Digital networks you intend to market these products with.
- Marketing tools which you will use.
- Strategies you are willing to use for your marketing scheme.
- Who will you need to achieve these goals?
Once you are able to figure out the items on this checklist; with adequate research, your goals will manifest. After scrutinizing these goals, your main objectives will manifest. As the lynchpin of your business, your marketing strategy plan falls on you. So decide carefully, list out your main goals, break them down into smaller fragments of goals and work from there. Also, in setting your goals, you have to focus on standing out from the mass.
If you already have a business and you’ve been planning marketing strategies for a year or more, your task is to analyze past information and build on them. Time must be taken to examine your digital marketing work in the past and more time should be used in evaluating all you have achieved using those strategies and what you still haven’t quite accomplished. Ask yourself:
- What strategies worked and which failed to work?
- What are your customers’ feedback on your marketing efforts?
- Do you intend to change your business at any time in 2015?
- Where can you improve on my marketing strategies?
- Has your target market changed? And so on…
Information and details of your past year experience will be key to planning a renewed and improved marketing strategy for the 2015.
Choosing Digital Platforms to Use
Social media platforms make the most of this list as their relevance cannot be underestimated. Many advertisers are paving new grounds for themselves through these platforms due to the large prospective market found on them. Such platforms which will provide you with a suitable digital marketing blueprint are as follows:
Begin with Instagram
If you aren’t using this social media platform yet, what’s keeping you? The influx of users on Instagram is amazing with a conducted survey claiming it received over 200 million monthly active users. Imagine how much value you could gain with just a hundred thousand of these users… exactly; quite a lot. So many advertisers find it easy to post content about their business through filtered photos. Why not you?
Interaction could increase significantly by just adding a few dollars in promotion to selected posts. For 2015, you should base your attention on posts that can grant the best results and boost them for a small budget. You could see tremendous increase in communications when you decide to boost your posts with a small budget.
Advertising through Facebook
If you aren’t doing this yet, I advise you add it to your plans. This is a great way to bring exposure to your brand which will almost definitely lead to increased conversions.
The interesting thing about Twitter is that you can grow following organically by yourself. You could search hashtags that relate to your business and follow people who are in the same line as you. With time, you’ll receive more interactions and core followers who are interested in what you have to offer. Twitter has more than 1 billion registered users. So, go ahead and utilize it.
Step up on your emailing marketing. If you have new and exciting content to share with your subscribers, tell them via email communications. I assure you, this is a very effective marketing strategy.
Try YouTube Channel
Google owns YouTube. This could boost your SEO exposure.
Although not as effective as other social media platforms, you can also build followings here and get reviews on your content. It plays a crucial role in SEO in local searches. As a marketer, you can never go wrong this.
SEO: Having your website optimized for SEO is a sure thing to include into your marketing strategy. You can increase your leads through SEO and grow your business accordingly.
Nice Graphics and Branding: Increase engagement with visitors with beautiful compelling imagery. Hire a graphic designer if your budget accommodates that. The more interesting and attractive your graphics are on various social media channels, the more interaction you will have. Also, branding is important. You need to be able to step out amongst your competitors with something unique and exciting.
Content Marketing: Content creation needs to be planned out, from social posts to blog posts. Plan where you will be posting more: social media or blog. Plan the number of times you may post in a week. Discover what information your audience is after. Decide if you will hire a freelancer or you will task an employee with content creation.
Choose the Right Marketing Tools
Digital marketing tools are very essential to your strategy. They help to maximize marketing efforts and provide easy solutions to marketing problems.
Content Ideas: There are lots of tools available which will help you develop ideas for a topic for you to write on. E.g., WhatToWrite, or InBoundWriter (accesses your content and grades you on how well it may do once published.)
Social media: Tools like Buffer make it easier for you to manage several social media accounts at once. In fact, you can post content on your website and at the same time have it posted on your social accounts.
Finalize Your Marketing Plan
If you’ve read this far, you must have nailed your whole marketing strategy on paper, or computer. You have to go over it and see what can be improved. Then, you can get the necessary tools you need and begin work. You may not actually follow this whole guide, so the important things you need to put on your checklist are below:
- Define your goals
- Know your target market.
- Think on how to make your brand stand out.
- Know what you plan to offer your customers.
- Plan how to build a relationship with your customers, through unique promotions and such.
- List only the marketing tools you need.
- Organize all your tasks and follow through on schedule.
- Go on and be successful. (With these steps, you surely will.)