At our company we focus on important things. We want to help YOU as our VALUABLE customer not just to increase your web traffic, but also to convert your visitors into buyers. Many research results, including those from Forresters and PayPal indicate that astonishing 88 percent of the buyers didn’t purchased the items they stored in the shopping cart. Although they have high web traffic on their website, some people just can’t convert their visitors into buyers. They just focus obsessively on SEO. Attracting people to your website is just step one. Step two is converting them into buyers.
Many of the people included in the research said that high shipping costs, lots of technical problems as well as complex payment processes made them leave the cart empty. Let’s be honest – who wants to buy something if its shipping cost is twice or even triple than the product itself? Furthermore, not all of the customers are computer scientists or software developers. Most of them want to buy something without going through very complex and confusing processes.
That’s why we want to help you and your website to overcome these obstacles. Implementing these several advice and working on them will ensure a bigger salary next time.
Well, let’s begin.
GETTING ATTENTION ON YOUR PRODUCT
Getting people attention on your product is not an easy task at all. You need to implement a lot of visual details accompanied with bold technical specifications. That’s why Apple has a lot of fans. They offer a world of great visual images, bold statements highlighting the features of the product, and all of the details needed to confirm why it is a great product. So if you offer limited number of products you should really convince your visitor why your products are absolutely wonderful.
TOOT YOUR OWN HORN – IMPLEMENTING TESTIMONIALS
Many of the websites have testimonials included but they just don’t use their full potential.
Surely you have invested a lot of your time, energy and knowledge on your product. You have lots of people that are satisfied with your work. Make sure that these testimonials will be all over your website. And by “all over your website” we mean ALL OVER IT! From sales pages to checkout pages,don’t let people lose them out of sight. They need to be everywhere. Also, including long, full explained testimonials is a great way to convince your website’s visitors to buy your product. As a reader one will be more convinced to a full explanation than to just a few good words. Although they may both have picture with full name and surname, the good one offers much more information and it hooks the people to the story. Now everyone who will read that story will want to be treated that way.
Also, allowing reviews on your website can boost your sales in a several ways. First of all,they can help get customers to your website from search results. Let’s consider the example of BestBuy. When you search for Insignia screens, it beats out Amazon and even the very own page of Insignia! All of this because of their user reviews on their products.If you have a good variety of products on your e-commerce store, you shouldn’t have to worry about bad reviews. As a matter of fact, a bad review on an inexpensive item could lead to the sale of a more expensive product with a good review.
Don’t hesitate to toot your own horn! That’s the secret of implementing testimonials in your website!
Let’s be honest. Everyone wants thing that are tailored for him/her. No one wants to buy or sign up for something generic when they can get something more specific somewhere else. One way to overcome this problem is to create a unique product or to give a unique service to every one of your customers. It is the sure thing. If you can do this then great! You are on the right path. Just keep walking. But, there are big chances that you can’t do this. Don’t worry! There are bunch of people like you who managed to turn their visitors into customers. One thing is to customize your sales pitch. Just put unique information targeted on each of your customers and you can make a difference. Furthermore, you have to stick to your landing page. For example, if you run online ads and you have let’s say 10 percent off on some product – guitars for example, when user clicks on the page it should show ONLY guitars. Many of the visitors get annoyed when they are overfilled with unnecessary products. Many of the companies, big or small, forget this.
There is one interesting technique in converting your visitors into customers that have proved to be a very effective one. Let’s say you want to read something about e-marketing and you happen to find a very good, well written, attractive and most important of all very helpful text. As soon as you start reading, you are hooked up to it. And just when you want to read the second page the whole site blurs and you see a notification saying: “For further reading please sign up, it’s just 7,99 dollars a month!” What would you do? That is exactly our point. You are already into the text and you convince yourself that there can be a plenty of other professional texts there and you buy that month membership. Implementing this technique on your website can mean increased sales.
But you need to be careful here. Now, when you made the reader buy your service you have to make his/her signup process easy. The signup process needs to be simple and easy, allowing everyone to become part of the website.
Have you heard about Perfect Audience’s email remarketing tool?
The site for this particular example is Alpsport, a retailer of ski, snowboard, and general back country alpine equipment. By nature, a business such as this is cyclical. When there’s snow, people are interested in skiing and snowboarding. When there’s no snow… Well, you get the picture.
One of the challenges that Alpsport has is reengaging with consumers who have changed preferred retailers or simply started purchasing elsewhere. We’re going to accomplish that re-engagement, and we are going to show you how.We are going to use the email remarketing tool that Perfect Audience offers to reengage with past visitors who have drifted away from a store. We will use Alpsport’s current email provider to send out an educational, fun message for the specific purpose of getting customers to open the email. Then, when the email is opened, it will cookie anyone who has opened it in HTML format, and the remarketing process can begin.To get the most out of this strategy, we will segment the list and send out follow-up emails to anyone who did not open the original message. By using different titles and sending the follow-ups at various times of day, we can try to catch people who have varying reading habits or who missed the original message. After repeating this process a number of times (but making sure not to annoy any one), we will have cookied a large percentage of the list and can start remarketing. The email system these guys use is Vision 6, but you may be signed up with MailChimp, AWeber, GetResponse, or any of the other players. All you need to do is insert the HTML pixel at the bottom of the email, and then anyone who opens your message in HTML format will be cookied and yours to play with.
SHOPPING CART ABANDONMENT EMAILS
Another interesting idea is shopping cart abandonment emails. This is a marketing technique that works in the following way. When the customer logs out from the site, the products they left in the shopping cart are presented in the automated email on their address. The mail should contain visuals of the product so the customer can change his/her opinion on whether to buy it or not.
You reached your goal – the visitor wants to become a buyer. This step must be like a cherry on the top of a very tasty chocolate cake. First of all make your checkout simple to use. We say this all the time, but simplicity is what makes people to love something. Make it simple, make it easy.
Payment services like Google and Amazon take a small cut of the transaction, but they allow customers to skip all the form fields simply by entering a password. This clears the form-field bottleneck, which is where a lot of online sales are lost. These payment services also ease the way for first-time customers who may be nervous about giving their credit card details to a website they haven’t used before.
And in the end do not stick with just one payment.
Internet shoppers expect to buy goods online at very competitive prices. So do your research and make sure that you don’t price your products and services out of the market.If you want to stay in business, make sure you have the information you need, to meet, and beat your competitors. Competitive intelligence and competitive pricing are the ways to keep up with — and ahead of the game. Your competitors are doing it, and you need to do it as well
Implementing these several advice can help you boost your sales. There are many ways you can convert your visitors into customers; you just have to get creative. From focusing on conversion optimization to hacking your way to growth, the possibilities are endless.
The above methods are just some of the ones that worked for us and a few other companies out there. We are upgrading and keeping track with the competition on daily basis.