Regardless of the size of your business; be it small scale or multinational, you need to run a blog on your website. Blogging is an integral part of online content marketing strategy. It is the primary and most valuable tool which businesses use to connect with their customers.
You either start blogging or lose prospective customers to your blogging competitors. So, if you haven’t considered having a blog on your website before now, these reasons will definitely change your mind.
It drives traffic to your website.
Online users crave and consume information. The more valuable information they can get from your website, the more loyal they are to you, and so they keep coming back. Through blogging, you can make relevant content for your visitors. Blogging works closely with social media. Merely adding social buttons to your content, information found on your website could get circulated and in the process, more visitors land on your website (through different landing pages).
Also, post links of blog posts on your social accounts like Facebook, Twitter, Google+, LinkedIn, Pinterest, etc. This should drive visitors to specific landing pages on your website that you can track. A blog should be the foundation of your social media platforms.
It improves SEO
Blogs make better SEO. Fresh content and regularly updated content give your website huge exposure on search engines. When a new topic is cooked up on your blog, you’re adding one more page to your website. Search engines like Google are always active and they are notified instantly that a website has a new page. If your content is filled with quality, they will rank high on search engines and when potential customers search certain keywords pertaining to your content, you get high traffic on various landing pages.
It generates leads
Blogs give you the chance to turn traffics into leads. Adding clear call-to-action buttons situated in every blog post you publish will generate leads for your website. If your content is compelling, a considerable amount of your readers will follow through on your call-to-actions; it could be donations, signing up for the newsletter, purchasing a product, etc… A blog gives you the opportunity to carve out leads from huge traffic. A recent survey says, websites which run blogs get 60% more traffic than websites which do not. So why not begin a blog today? It will cost you little but time and effort. But look at the conversions you could gain in the long run.
Makes you a industry powerhouse
As mentioned before, valuable information keeps your visitors coming and in turn you gain loyal customers. If the content you give out answers the doubts and questions your customers have, then they will look up to you as a specialist in your field. These customers who were once ordinary visitors will become indirect promoters.
Resourceful and well constructed articles written about your services will set you up as a powerhouse in your field or industry. Through this, you begin to build trust and the customers know they can rely on your blog posts for information they need. Having a very good functional blog can give you some sort of authority and most importantly, preference over your competitors.
Builds customer relationship
A blog lets you connect with your customers. It lets you understand your audience. It is through a blog, your brand’s personality can truly be revealed. Customers can leave comments on your blog and you can engage them through it. It is through a blog, you can get feedback about your services from the customers. By connecting with your visitors on your blog, prospective customers can get to know your product or services better while still on your website. Your blog can provide a two-way conversation between you and your customers. Information is all what they need – a functional blog is the best tool for content marketing.
Blogs are long term assets
Topics after topics are being added to your blog. People who search for keywords of your old article will still catch a glimpse of it. Two years after you published an article on your blog, you could still be getting considerable amount of traffic on that particular piece of content. In fact, it is highly likely that most of the traffic you get on your website come from old blog posts. Having a blog allows for the effect of timelessness. The traffic you get from these relatively old articles could still be the major contributor to the leads you are getting now. The value of blogs cannot be underestimated. It promotes your expertise and in turn builds brand awareness.
Other little reasons to have a blog are:
Its fun and riveting
A blog is exciting. It’s very energizing and fun.
It keeps you creative
Having a blog demands that you brainstorm topics you would want to write on. You would be amazed at how much you have in mind to share.
It could serve as your news feed
You could reveal new products and services you have in store. You could engage your customers in trendy topics and you could learn a lot of things from there.
In conclusion: You need to get blogging if you want your content marketing strategy to work. It is the cheapest tool you have to reaching your business’ lofty height. Good luck!