It is not enough to create an ecommerce website wait for traffic to start coming in. Even if you had a massive advertisement campaign for your launching, there are certain measures you have to employ to ensure you get the most traffic and conversion rates on your new site. Since the early 2000s, online retail stores have begun to dominate the market over the conventional brick and mortar stores, and with the increased use of mobile technology, this trend will only improve. This guide will show you some simple tips which you may not have realized which you could employ to improve your marketability and conversion rates.
Offer a Native Language Experience
Studies have shown that users prefer to shop in their native language, even if they have proficiency for another. There is nothing stopping you from including or incorporating a secondary language option on your site so visitors from foreign countries could access your site without any hassles. This way you show to the prospective client that you appreciate their culture and recognize their significance to your business. This is a sure way to improve your conversion rates.
Utilize Social Media
The importance of social media cannot be overstated. It is never a good idea to rely too much on social media however you should not discount the effects and importance of this tool. A lot of people use social media and the constant presence and activity of your online retail store on the social media network assures the visitors that you are real and not just a phantom store that will disappear. It also serves to provide an avenue for you to launch campaigns, notify followers of upcoming events and sales, as well as interact with clients and first time customers, answer queries and questions and basically involve your prospective clients in your regular activities.
Your social media presence should not be restricted to only one site. For eCommerce stores, Instagram, Facebook, Pinterest and Etsy are among the top social media sites for eCommerce.
Offer Incentives to Your Customers
That customers love incentives should be the very first tip of the Good marketers Handbook. Providing customers with incentives whether discounts, promotional gestures or loyalty benefits for VIP or long time customers is one sure way to not only cement your relationship with your customers but also to build your brand recognition and spread your word of mouth audience.
Customer rewards, networking schemes, gift cards, etc. are all various ways to incentivize the customer and improve turnover.
There Should be No Dead Ends on Your Site
One of the most terrible marketing killers is the dead end. Many eCommerce websites have sites that practically lead to the ’Checkout’ menu. This is great, but you need to guide your customer on what comes next or they will get frustrated and leave without making that purchase. Once your customer gets to the checkout page, what comes next? Walk them through the process and always remember to add other related items which might interest your customer – Amazon.com is a good example of this with recommended items on almost every page.
Your site should never have a dead end. Many enterprising online stores are already incorporating this tactic and making sure their checkout menus have links that can take a customer back to the site. Incorporate associated product links, so that customers can have the option to buy another product which compliments whatever they are already buying. You can also introduce fresh products the customer did not previously consider and they can decide to purchase them at discount rates or with whatever incentive you provide.
Cross-sell your products or services
One way to encourage your customers and clients to buy more of your stock is to cross-sell your products. Some of the products that are bought by your customers frequently require an extra material to make that product work optimally. Having that product available and ready to be sold to the client at a probably discount reinforces your claim as the one-stop venue for whatever product you are selling.
Design a user-oriented experience
The design of your website should be such that the user is not only impressed by the aesthetics but also by the personalization of the site. You should employ the right pricing, and a tracking technique that identifies the trends a particular user follows and thus predict their likes based on user experience.
This way customers tend to feel understood by the retailer, which is an absolute necessity especially in this situation where by the shop is actually online and the retailer is only virtually realized by the customer.
You should submit your site to user testing by a collection of separate individuals to confirm if what you have truly designed is the ultimate user-oriented experience. If your site cannot interest a dedicated user for an hour, you need to improve on your design.
The best beta users for your site are usually your team members, family and friends. You need test and identify every quirk and bug and eliminate them before you take your site mainstream.
Customer feedback can be utilized in various ways. On one hand, it helps you understand the likes and dislikes of particular users, enabling you to predict trends and improve your store efficiency to provide better service. On the other hand, customer feedback, especially when publically displayed on the website board or review section, or on social media pages, can serve a lot to boost confidence in your store.
Prospective clients would rely more on customer reviews than your advertisement campaign and if the review or feedback is favorable, the chances of conversion by another customer increases exponentially.
Build and Maintain Favorable Public Perception
Reputation management is not just for famous politicians, but also for online stores and a consciousness of your reputation is the most important factor to be considered. If your store has a bad reputation, it will hurt the quality of traffic to your site
One way to sustain reputation is by relying on the feedback from the customers. While you have to prepare for trolls, there is nothing you can do about those. However, be proactive about improving and evolving based on suggestions by customers. This assures them that you are putting them into the equation with regard to your business. Add product warranties to your products and ensure you abide by them. You should also include guides to product installation and usage so that customers know you will not abandon them after the sale.
Paying attention to these tips and also ensuring that you learn and evolve will help your marketing efforts tremendously.