You might have a business website up on the Internet already, and you’re waiting for that traffic to come crashing through like a dam that has just broken, but that wait may have turned into days, weeks, maybe even months.
This is where you should probably start asking the question: is there something I could do to improve my business website?
What’s the answer to that question? There is always room for improvement, no matter how wonderful the website might be. Maybe you’re missing a few key elements that could really break the dam and get that traffic you want to see happening.
Now you’re past the first stage, but what is the next stage? The next stage is finding ways o improve your website. We have a full detailed list that encompasses some of the many things you could use to help you improve your business website. You might even find some hints and tips that no one has ever thought to pass on to you in this handy article we’ve worked painfully hard to deliver to you.
Please find below a helpful list of hints, tips and strategies you can utilise to drive the traffic to where you need it to be.
Some Handy Hints and Tips for Improving Your Business Website:
Make your website look professional and attractive.
The first impression always encompasses looks and aesthetics first. A lousy-looking website will get visitors to leave to browse on different websites, so make sure that your website looks aesthetically pleasing and easy to navigate. However, if you’re thinking of adding animations, videos or other fancy graphics you believe can help win over your visitor, make sure you don’t overdo it! Remember that the purpose of your website is to convey the message that you want to convey, not to distract your visitor with a fancy animation that they’ll retain in their memories more easily than the information you wanted them to retain.
Ensure your website has credibility.
A shifty-looking website could lead to visitors to jump to the conclusion that you’re a scammer or a virus or anything of the like. That’s not what you want the visitors to take away from your website, right? Get your visitors to trust the content that they’re viewing first before they can go on to the next step and decide that they can trust you. How will you ensure that your website has credibility? Easy! Make your website look like you’ve put in effort into every word, every graphic, every little detail. These are the things that truly wary visitors will look out for to make sure they are not getting scammed by you, so it is well worth the time and money and effort to put in to your website to make it look as professional and credible as it possibly can. This shows that your business is fully passionate about the services that it offers, which will more than likely appeal to the visitor. You could have a new client in no time at all, and it will be all worth it in the end.
If you can, have it accessible on mobile too.
With our current technology age and society, it is clear that more and more of us are doing our shopping and browsing on our phones rather than our chunky PCs and laptops. Mobile browsing and mobile online shopping will, in time, become one of your biggest target audiences. Bigger target audiences means bigger chances of getting the clients that you need to come to your business website. This means that it would be a very good idea to customize your website such that it can be accessible on mobile. Sure, it could still be accessible by mobile for Android users if they surf on your site in Google Chrome and for iOS users if they use Safari, but why not make it easier for them? It can be a bit of a difficult process to engage in if you’re not sure of how to do this, but it is your choice. It’s up to you whether or not you’d like to make it easier for your target audience, but think about their needs and the benefits that would bloom from making your website more accessible on mobile devices.
Having it compatible across a number of browsers will increase your target audience.
Maybe you’ve completed making your website. It looks fantastic; it has already driven some sales and maybe more people are joining it. But have you ever thought of widening your target audience further by considering the browsers that people out there use? Google Chrome, Safari, Mozilla Firefox, Internet Explorer and RocketMelt are just some examples of browsers that people commonly use, and there are many more out there. If your website is only compatible with one or two browsers, now is probably the best time to change that and make sure your website functions well over a wealthy range of browsers. Discuss this with your web designer or developer to ensure that nothing goes awry.
Make sure your phone number for your business website is easy to find!
It doesn’t matter how little traffic is getting driven to your website; someone out there will be attracted to what you offer and will no doubt want to contact you for further information if you don’t offer further information on your website. Make it easier for them to find, like putting it under the About Us tab, or putting it in several places. Ideally, it should be in several places around your website rather than just one place. That way it helps to know that there is less chance of them not finding it, and more chance of you getting that phone call from the client you’ve been waiting for for a long time.
These tips are just the tip of the iceberg (no pun intended!). Be sure to be on the lookout for more hints and tips that could help get the clients that you need for a prosperous business!