Organizing website content can only be done with the right plan in mind. Without a doubt, content is king; it rules your website. If your website has too little content or none at all, your visitors will leave quickly and your bounce rate will rocket. On the other hand, a website with too much content […]
Archives for February 2015
8 Tips To Improve Your Non-Profit Website
Admitting that your website has some problems is a courageous step on the path to improving it. You’ve done well… but not well enough. The most important thing about non-profit marketing is the need to engage your audience. The responsibility falls into your hands. Tweaking some aspects of your non-profit website can make it more […]
Magento vs Woocommerce
Introduction It has been said that the age of the physical shopping is coming to an end. More and more businesses especially small ones are looking to the internet to sell their wares. There are large commercial companies that sell ecommerce scripting for thousands of dollars. But if you’re a smaller scale company or a […]
Payal or Stripe: The Two Titans of Payment Processing
Overview If you have any kind of online presence that involves money changing hands you are going to need a payment processor. A processor lets people donate to blogs, buy kitten posters, or really conduct any kind of business with money. Unless you are feeling particularly adventurous you are going to use one of the […]
Digital Marketing Strategy Plan
It’s 2015. Everyone likes a new year so that they can start afresh. That’s the opportunity you have as a digital marketer, whether you’re just starting your business or you’ve been in the game a long time. Without a doubt, research and preparedness are what you need if you are to prepare your digital marketing […]
Should you develop for Android, iOS or both?
Just to be clear – this question indeed has no straight answer. It’s like comparing apples (the fruit type) to oranges. Some people prefer one over the other. Both the android and iOS platforms are not easily separable when the need to build a native app arrives. True – these are not the only mobile […]
Handy Guide to Speed up Magento
When it comes to the topic of ecommerce platforms, Magento is the best and it is globally used by developers and ecommerce users. A major drawback that ecommerce owners encounter when running a Magento store is the speed. With its default configuration, Magneto is not as fast as it should actually be. It is a […]
How to Create an Ecommerce Development Brief
Before advancing to an ecommerce agency with your ecommerce project, you need to do your own research; most of all; you need to PLAN, so as to avoid any unexpected surprises when the design has kicked-off. You always want the best for your business and the best only come when you plan well. Most ecommerce […]
SEO Checklist – 2015 Version
If you’re just starting to understand SEO, you should know by now: SEO is not a walk in the park. There are so many things to do when laying a foundation for on-page optimization. The to-do list can be overwhelming and also redundant for beginners. Below is a checklist for small business SEO. It is […]
14 Reasons Why Your Website Sucks
There are too many awful websites on the web these days. Too many web developers launch websites without considering design conventions (needed guidelines on how to improve a specific design) or even marketing strategies. They all just jump into design tactics ignoring the fact that designing, developing and launching a meaningful site takes time, knowledge, […]