So, you’ve finally figured your business to the last detail, you’ve launched your website, everything is set and things should start moving in no time…but will they? The thing is that so far, you have only completed the first step towards a successful business. Optimizing your business through website development is, indeed, at the base of your future success. You do need the latest technologies to improve your user experience, which will inevitably lead to increasing your profitability. However, before we can talk about profit there is one more step that you must deal with and that is marketing.
The whole idea of promoting a business has changed for quite a while now and the old ways are just not that profitable anymore. Now, we are in the era of the E-commerce! So, besides being a pro in your main area of interest, you also really need to become an expert in the business of marketing.
You know it’s very unlikely that people will just start visiting your page out of nowhere, as if by magic. But don’t worry if you feel as if in front of a blank page when you look at your traffic graphics. This is something you can learn! There are some really good tips & tricks to help you get things moving and boost that traffic flow! So, here you can find a top ten list of both general and more specific measures that you can take to increase your online visibility. All it takes is a little bit of dedication and patience and you will surely get to that good energy flow.
Create and brand yourself
As much as you’d want to focus completely on your business or on your products, you must keep in mind that people really like hearing about other people’s stories. So make sure to tell your story in the process of creating yourself and your image. Try to be true and show you are a real person; show that you are human and people will like you more if they see that they can relate to you in one way or another.
Of course, from this you can relate and connect your story to the story of your business. Try to sound and look as appealing as possible. Yes, look! Be visually appealing, choose good photos and good quality images to represent you and your products and create a professional look for your website. This will give your visitors a good impression and highly increase the chances of them becoming your subscribers or customers.
Identify your target audience
The world is a big place and let face it, it’s impossible to please everyone. You need to spend your resources wisely and that means focusing on the group of people that would be most likely to like, need or be interested in your product. So, take a minute and try to identify more exactly who are you talking to and who would be more likely to listen to you. Once you have identified your niche, focus on creating lists of where you could find these people: forums, Facebook groups etc. Join them and try to connect, try to let them see you and what you have to offer.
Surely, you are aware that social media is one of the best ways to let people know about you and make yourself popular. Join the most popular social networks: Facebook, Twitter, Instagram, Pinterest…all that you know of and make sure to make your presence visible. This is not that hard to do! Create a good profile, choose good quality and appealing images, post, share, follow and you’ll see how followers will come too.
Make sure to post on a regular basis to let people see that you are present and active, because this is the most important part of it. Don’t be afraid to interact, to invite people to your profile and to attract them with your content. See what people like and give them reasons to like you.
SEO – keywords
You must have heard about Search Engine Optimization and by know you must know that is one of the best ways to increase your visibility. What you have to do is think about the key-words that people are most likely to use in their searches and then try to optimize your page and your existing content by using these key-words. This particular trick requires, it’s true, some patience, but the results will unquestionably show. The optimal use of key-words will make your website appear higher in search results and this is definitely going to make you more visible and increase your traffic.
Content, content, content
You must have heard this word so many times that you must be sick of it. But you should try and change your view on this matter just a bit. Content is subjective. All you have to do to create good content is to be yourself, to tell the world who you are and what you have to offer. Just don’t forget to give it your personal touch to make it attractive and original.
You can write about yourself, your products, your business…you can add short videos in our own style… add great pictures that represent you or your ideas…anything will do as long as it is original and true.
You can start blogging – this is a great way to create and present content! You can start your own blog or you can write posts for other popular blogs. When doing this, you can add a short biography at the end of your post with a link to your website. In this way, you will attract more visitors and you will also increase your credibility by showing the associations and connections you have.
PPC Internet Advertising
This is, yet, another method proven to work very well. You can choose to pay a certain amount of money every time someone clicks on your ad and this will give the searching engines a reason to set you higher in search results. There are many programs through which you can do this and the best part is that there is no minimum payment. You can choose to pay for as much as you wish and even fix a daily amount that will not be exceeded.
The same strategy can be used with Facebook ads. You can pay per click, per people seeing your ads, or you can fix a certain daily sum. This can be even more successful, because it seems people tend to be more approachable in social contexts. And the niche, your target public is not a problem even on Facebook, because the network is now popular with all kinds of demographics.
Now, this is a pretty interesting concept that will most surely make some of your visitors come back to you. It may require a little more knowledge, but once done, it will turn out to be more profitable than you may think. You can send cookies to your visitors’ computers and after they leave your page, they will start seeing your ad more often. The image or the reference to your website will keep showing up to them as they navigate, so the chances are they will come back to you again…and from that to becoming your subscribers or customers is only a small step.
Email marketing is one of the classic marketing strategies. Once you can convince people to subscribe to you, you should be able to convince them to stay with you as well. How? Think of what would interest you and what you think that would interest people in your targeted niche. Send them interesting, original and free content. Try to send your emails on a regular basis, but without being too pushy. Give people reasons to like you and stay with you and you’ll see that they will.
There’s always someone better or someone you’d wish to be like and you should use this in your favor. Create a list of people, websites, businesses that inspire you, that are in competition with you, that you envy or that you see as a model. Look at them, at what made them successful and at what you would like to implement as well. Use this list as an inspiration to improve your marketing strategies. You must be able to recognize quality when you see it, so use other people’s success in your favor by learning from them.
From the moment you have made your first marketing step, you must pay a special attention to building your reputation. This gives you credibility and people are really looking for that! You should try to help, give suggestion, share your information and share your knowledge. In this way, people will find out about you, good recommendations will come and the word of mouth about you will spread as well.
Join forums and groups, connect, participate, discuss and give your professional opinion regarding your field of activity. Let people find out what you are capable of. People are generally attracted to quality and you will only benefit if you let them know that you are a capable professional, interested in sharing as well.
Now you have a quick and simple guide to get you started and get that smooth and increasing traffic that you need. As you can see, there’s nothing actually too hard to do, as long as you have a bit of determination and will to succeed…and I’m sure you have that, or else you wouldn’t be reading this in the first place, right?
So, follow these simple steps and get some hundreds (thousands?) of visitors closer to success faster than you may think!