Over the last decade since the emergence of Facebook, the lives of people all around the world have changed significantly. The new world era called the social media network has changed the way people live their day to day lives, how they communicate with one another, conduct businesses, have fun and basically how they view the world. Over the years other social media players like; Twitter, Instagram, Linkedin, have increased the growth rate of active users with new members signing up on a daily basis worldwide.
As a business owner constantly looking for ways to sustain the business, get competitive suppliers and reach a wider range of potential customers in an effort to maximize profit to effectively run the business, pay for operation cost and expand operations to new areas of opportunity when necessary to maintain relevance in your business niche, social media is a necessary tool.
Social media marketing is an essential tool in today’s world marketing context for small businesses and also for big corporations. And with effective strategies and time you can take your business to the world stage using social media. If you are considering taking your business to the next level, here are some reasons why social media might just be the tool to propel your business to the global stage.
Social media gives your business a face
Brand identity is a major factor in business; it’s a way of identifying your business and also differentiating your business from the competition. On the various social media platforms, you can have your business name and logo visible, what service or product you offer and a link to your website. You can also use the social media platform to reveal behind the scenes activity of the day to day operations of your business such as pictures of your employees, your customers, and updates on new products availability, and promotions done by the business. This in turn gives your business a brand image amongst your customers and within your community.
It is a cost effective marketing alternative
Although Social media is not necessarily 100% free, it is a cost effective way of reaching your customers and potential customers. Mainstream media which include; outdoor media (billboards flyers) mass media (T.V and radio) and print media (newspaper and magazine) are quite expensive for small businesses. You can start an online marketing campaign to boost your social media reach to other prospective customers and with the use of other effective strategies and tools you can reach wider target audience and inform them about your product.
Effective means of listening to your customers and how your product is perceived
Social media also provides the unique opportunity of listening to how people view and use your product, how your brand is perceived by your customers and the community, what they think of your business operation and services standard. And with all these feedback and insight, you will be better informed on what part of your business to concentrate your attention and effect change.
Generate website traffic and high search engine result ranking
With a good website in place and a link placed in the bio across the social media platforms of your business, as you share interesting and compelling content on these social media platforms that people read and also share across their own domains, your search engine ranking would increase as social media activity is one of the major factors in ranking websites on search engines. And this signals search engines like Google and Bing which gives your business relevance over other business that are not as active as your business is on social media and boosts your website rankings
Prove your knowledge in your specific industry
Over time if as a business all your content is aimed to promote your product or business, your activities might be seen as propaganda, this will turn off a number of persons and in turn cost you some followers. But if you genuinely engage your audience, providing tips, solutions, and advice on areas that concern your business, thus proving to clients and customers seeking information that you are knowledgeable about your specialty, a trust would be built between your brand and your community and your expertise recognized amongst other players in your business industry
You monitor the competition and the industry
With companies daily getting on the social media bandwagon it makes it easier to monitor the activities of other players you compete with in your industry. Things like their products, services, and responses to customer complaints and how they are viewed by the community. Using strategies like Twitter list, which saves tweets of accounts saved in the specified list even when offline and reviewing their activities whenever your online and also the creation of search streams, you can monitor activities of your competitors and also the trends happening in the industry.
Customer service rendering
Companies are using social media to address complaints and issues brought forward by their clients. The inclusion of this service was a very pivotal shift in the customer relationship management (CRM) as customers don’t necessarily need to walk into the business offices to register a complaint on trivial issues that can be addressed online through the various social media platforms. And customers that get speedy responses from their service providers on social media are more likely to recommend your business to other people.
The whole concept of social media is to be able to connect to people. So, as a business, while connecting with your customers your activity is seen first-hand by other prospects, as a quick response to your customers problems and this leaves a lasting impression in their minds. This is a value adding advantage as you are seen as an expert in your field and also other business can connect to you and create a platform for strategic partnership.
Social media is an important part to any marketing strategy or campaign, if effectively used and managed your business can climb up in search rankings, connect with new business and partners, provide an awesome customer services to your existing customers, also reach for new clients, share important industry insights and create an authority and trust that people will come to respect. And above all it gives your business a human voice and a competitive advantage over the competition.